AI for instructional design

AI for instructional design. Not just course authoring.

Bring raw subject matter. Chalk structures the knowledge, applies a real pedagogical approach, drafts content that teaches, and tests it for comprehension — while you steer every decision. The finished course exports to SCORM, Storyline, or Rise from one source.

// early access · MVP · validate exports against your LMS
Blueprint v36-stage pipeline
PPTXFigmaraw subject matter
Structure the knowledgeinput
Apply a pedagogybuild
Draft content that teachescreative
Comprehension QAqa
SCORMSTORYLINERISE
Why it's different

The design is the point. Production is the tail.

Production tools

Articulate · Captivate · iSpring

Automate the production — slide-building, SCORM packaging — and leave every bit of the design thinking manual.

AI generators

CogniSpark · Coursebox

Skip the instructional design entirely and dump content into templates, with little control over structure or pedagogy.

Chalk

Does the design itself

Structures the knowledge, applies a real pedagogical paradigm, drafts content that teaches, and tests comprehension — while you steer.

The problem

Production drag sits on top of instructional design.

The whole course is hand-built — you're the bottleneck

Every block, every interaction, every QA pass is manual GUI work. AI assists developers writing code; nothing assists the ID building the course.

The storyboard is finished — then re-keyed by hand

An SME delivers a storyboard in PowerPoint or Figma, and you retype every line and rebuild every layout decision inside the authoring tool.

Build once, then rebuild for every format

One client needs SCORM, another an editable Storyline file, a third Rise 360 — the same course, re-authored from scratch in a different tool.

Review comes back as a wall of vague comments

"Make slide 12 pop." "This feels long." Scattered across email and threads, with no structure and no analytics — just guesswork.

How it works

Source in, finished course out — you steering throughout.

01

Bring your source

Start from raw subject matter, a PPTX storyboard, or a Figma design — Chalk parses notes, masters, colors, and layouts into one Blueprint.

02

Chalk designs, you steer

Agents structure the knowledge, apply a paradigm, draft Bloom’s-mapped content, and run learner-persona QA — you direct every level.

03

Review & test comprehension

Run the AI learner persona to surface explanation gaps before humans look, then share a review token for structured per-block feedback.

04

Export

Publish to a SCORM package, an editable Storyline .story file, or Rise 360 — all from the same source, no re-authoring per format.

The engine

What's actually under the hood.

Parallel agent pipeline

19 agents across input, build, creative, and QA — each writes only to its own block, so there are no cross-block conflicts.

One Blueprint, three targets

A single source exports to SCORM 1.2/2004, an editable Storyline .story file, and Rise 360 — no rebuilding the course three times.

Storyboards in, course out

Upload a PPTX or Figma source and Chalk parses slide masters, speaker notes, colors, and layouts straight in — no re-keying.

Notes drive behavior

Speaker notes become voiceover, design hints, and interaction hints — so reveal modes, layouts, and pacing follow the storyboard.

Course Transformer

One command re-targets a course for a new audience, language, or paradigm — ADDIE, SAM, Gagné, Merrill’s, Action Mapping, 4C/ID.

Smart review + persona QA

Per-block reactions and scroll-depth, plus an AI learner persona that tests comprehension before any stakeholder sees the course.

Who it's for

Built for people who design learning for a living.

In-house instructional designer

Ship the backlog without dropping quality

Spend your time on instructional design, not production grunt-work — and keep full control of structure, tone, and learning outcomes.

Freelance eLearning developer

More projects, same quality

Stop doing format-conversion and re-keying, deliver noticeably faster, and win bigger contracts than your own two hands allowed.

Boutique studio lead

More courses per builder, per month

Faster re-versioning and multi-format delivery — take on more clients without hiring proportionally. Margin is courses shipped.

// early access

Start on a first course with us.

Chalk is at MVP. We'll validate the export targets and instructional output with you before you rely on them.

Request early access

Questions instructional designers ask

Does using AI mean I lose control over the instructional design?

No — that's the core design choice. Chalk does the heavy lifting and you steer at every level, from the whole course down to a single block. It targets the grunt work around your pedagogical judgment, not the judgment itself.

How is this different from AI generators like CogniSpark or Coursebox?

Those skip the instructional design and dump content into templates with little control. Chalk does the design itself — knowledge structuring, the six ID paradigms, Bloom’s-mapped objectives, learner-persona QA, comprehension testing — with you steering throughout.

How is it different from Articulate Storyline, Rise, or Captivate?

Those automate production — slide-building and SCORM packaging — and leave the design thinking manual. Chalk does the design work and exports to all three. The Storyline output is an editable .story file, so it complements the toolchain your team already knows.

Does the SCORM and Storyline export come out clean and LMS-ready?

Export is built into the pipeline: SCORM 1.2/2004 as a .zip, Storyline via a 21-mapper SDK that writes a real .story file, and Rise 360 via API push — all from one Blueprint. Chalk is at MVP, so validating exports against your specific LMS is exactly what early access is for.

Can I try it on real client work?

Chalk is at MVP and in early access, so we'd rather you start on a lower-stakes project than bet a paid client deadline on an unproven tool. Request access and we'll work with you on a first course where the output and export targets can be validated before you rely on them.

Request early access.

Bring a course you'd normally hand-build. We'll do the design with you and ship it to your format.